Do You Want to Convert Visitors into Customers? Here are 10 Elements Missing from Your Site
Your site may have an outstanding aesthetic structure and thousands of traffic, but unless you manage to convert visitors into customers, the money you spend on design will be completely worthless.
The rules change constantly. Borders are constantly rearranged. Think about it, years ago there were no mobile sites, but now they are. Classical software applications have now been replaced by web-based applications. Nowadays, new research is being carried out and most of this research is carried out on improvement and user experience. The reason is obvious: If you improve conversions, you also improve your earnings.
1% of the average monthly 3000 people coming to your site means 30 customers. When you increase the conversion figure to 2%, the number of customers doubles. Although the amount of traffic is always an area to focus on, you should never forget that the design of the site is effective in converting traffic.
Do You Have a Plan to Achieve Conversion on the Site?
If you don’t have a plan, then you should create one soon! You won’t solve everything by making a design that suits you. You should develop a plan and test this plan in every aspect to identify features that offer high conversion rates.
Marketers have been working on this for a long time. However, these people can no longer act solely dependent on site traffic. They need to understand the difference between quality and quantity.
The more involved you are with your brand, the harder it is to see it through a customer’s eyes. A company or digital marketing agency that deals with conversion can help you with this. The initial steps these experts recommend usually consist of two stages. First, they go to the site and give you feedback about it. Secondly, they take into account feedback, difficulties, and confusion from users. After identifying the elements that hinder conversion, they help you provide the user with a new and user-friendly experience.
If you want to create a new conversion improvement strategy, you can take a look at the 10 elements below. These methods have been tried before and contain elements that satisfy customers.
New Contents
If the content you publish on the site is from months ago and there is nothing new, then it will not be possible to say that you spend much time on the site.
Think about the last time you visited your site. If the last content you published is from a very old date, then it is not right to talk about the expertise of the company. You should always try to provide new content on your site. This could be a daily blog post or weekly notes from the head of the company. The important thing is that the site appears alive in the eyes of the customers. When customers see posts with old dates, they press the back button or close the page.
You may not be able to regularly present new content within the company. Content is a critical element, and you can take a leap forward in this regard and consider working with people who can write articles for you. As a matter of fact, it does not matter who wrote the article. It is important that the article is suitable for customers and is new. In this way, you can get more conversions.
Customers Ready to Buy
You may have a lot of traffic, but if the important thing is the shopping screen, then your conversion rates will not increase. So how can you attract such visitors? There are various methods for this. First of all, you should know your target market. This may seem like a very simple element, but in some cases we think more is better.
More is good, but only if that excess consists of targeted users. Remember, quality is always better than quantity. So how do you attract these users to your site? Take a look at your competitors. Are they advertising? If yes, where do they advertise? What about social network followers? Do they have a lot of followers? These are ideal places to start your research. After the research, determine how you will attract new customers. Then, you can continue your work through the sales funnel. Whatever you do, include strong calls to action in ads.
Effective Call to Action
When it comes to calls to action, do you have them on your site? It may sound simple, but the simplest mistake is neglecting the call to action. When visitors come to your site and do not receive any guidance on what they need to do, they leave the site.
Calls to action are important, and they may be an element you’ve overlooked on your site. How do you determine if these are effective? This is where testing comes into play. Buttons can be of different sizes, colors and shapes. Do a test to determine which is more effective and keep adjusting until you find the best one.
The call to action should be simple and get customers out of tough situations.
See: https://www.ayhankaraman.com/harekete-gecirici-mesaj-call-to-action-nedir/
Simple Order Process
Simplifying the call to action alone is not a sufficient solution. Visitors should not encounter challenging situations when they enter the sales funnel. The shopping cart section or contact section on your site should be simple and clear. You should stay away from disturbing elements and situations that will cause users to abandon their shopping.
Social media
If your brand doesn’t have a social media presence, then prepare yourself for visitors filled with skepticism. In today’s digital marketing world, it’s not important for marketers to say something. It’s important for other users to say something.
In the word-of-mouth marketing method, reviews and opinions expressed on social media are important methods to attract new customers to the site. If you don’t have a social media component on your site or don’t specify how customers can connect with you, then you’re likely to lose potential customers.
Trust Factor
Humans are naturally skeptical beings. The Internet and its deceptive steps have brought this quality to the fore. Does your site reduce or contribute to these thoughts?
You may be selling really expensive products. In this case, do not complain about the high prices, try to explain why the price is high. Do you want to get customers’ contact information? In this case, explain why you need the information and inform them not to share it with others.
What makes you hesitate? After identifying these factors, try to explain them. Customer trials, media mentions, badges and, as mentioned before, social proof can help you with this.
Value Proposition
Once again, you must act according to the balances of human nature. We always wonder what’s going on inside us. It’s normal. For these reasons, you must accept that customers have similar thoughts.
Can you explain how your brand will help them personally? Place this at the foundation of the site. Value propositions increase relevance and clarity. The more discomfort and fear you present to customers, the more likely they will be to abandon the site.
This is related to many factors mentioned previously, including trust. While you want to show a positive approach for your brand, as long as you take steps to eliminate potential obstacles, you will increase the value proposition. This also adds a sort of sense of inevitability.
Mobile Friendly
Smart devices are increasing in popularity day by day, and therefore you should make your site mobile-friendly. There are many testing software and tools for this. Thanks to these, you can see how your site looks on different devices. Make sure everything from the email to the landing page works well on mobile.
As long as your site has a “responsive” design, it will be accessible on many different mobile devices without any problems. This will also help you avoid any duplicate issues on your site. However, updating the main site will ensure that a similar update is made on all devices. This by-product will improve the experience of people visiting your site and will also help you increase your site’s search rankings. As a result, you will increase your conversion figures.
Demand Tracking
If your site has a form to capture potential requests, that’s good news for you! It is not good to neglect follow-ups. When someone trusts you and your brand, they can fill out these forms with sensitive information. However, if you do not have this type of approach, you may lose your chance to approach the sale. This is a common situation.
Are you looking for an e-commerce consultant who will convert your visitors into customers? You can access our consultancy page we have prepared for you from this link .
If you do not have a form to capture requests, you now need to create one. This can be evaluated not only for contact requests but also for newsletter subscription or contact form.
Customer References
If your site is insufficient in terms of customer references, then you may have difficulty reaching new customers. Curious web users want to know what you are, how you satisfy others, the services you offer after product sales, and whether you are reliable in this regard.
References consisting of only names will not be sufficient. These actually create dilemmas in customers’ minds. If you do not have such an initiative, you should stay away from it. Leverage the opinions and thoughts of satisfied customers and ask their permission to share their thoughts using their names.
