If you are new to the industry or do not know about SEO practices, you may ask what this KPI is. KPI is the abbreviation of the words Key Performance Indicator. We can briefly define it as a target. In other words, these are the arrangements we make for our sales and marketing goals on the e-commerce site . In this article, we will explain the necessary KPIs for the online shopping site .If you own an e-commerce site that sells online, you need to use KPIs.
All serious online marketing companies use digital marketing KPIs . We can think of KIPs based on the Preto principle. This principle states that eighty percent of the effects are caused by twenty percent of the factors. By taking this principle into consideration, KPI is the factor that allows you to reach the twenty percent of data that will enable you to earn eighty percent of income.
What is KPI and what are its types?
If we were to define KPI, we can define it as “Key Performance Indicator” or “Key Performance Indicator”. To put it more clearly, it is the name given to numerical values that show whether your company has achieved its goals or not. KPIs are used by company managers to evaluate business volume as well as the performance of individuals working in your company. Thanks to KPIs, you can access data about your business and take the necessary precautions, allowing you to take safe steps for your business.
Digital marketing KPIs are divided into five main headings:
- Lead Generation
- Website and Traffic Metrics
- (SEO Optimization)
- Paid Advertising
- Social Media Tracking
In this article, we will discuss one of these topics, SEO Optimization. Because KPIs are one of the most necessary data for SEO experts. Using KPIs while doing SEO optimization is one of the most necessary actions that will enable you to do better marketing. Thanks to these KPIs, SEO experts enable them to attract more customers by providing organic traffic to their own websites or the websites they serve. SEO optimization focuses on more organic and highly targeted customers. If we list these processes one by one;
- Inbound Links To A Website
- Traffic From Organic Search
- New Leads From Organic Search
- Conversions From Organic Search
- Page Reputation (Page Authority)
- Google Pagerank
- Keywords in Top 10 SERPs (Keywords in Top 10 SERPs)
- Rank Increase of Target Keywords
- Conversion Rate Per Keyword
- The Volume Of Traffic From Video Content
Now let’s explain them one by one;
Links to the Website
With the number of incoming links, your content can be seen on social media pages or in news, etc. You can see whether it is shared on their website or not. This way, you can control the flow to your site. You can use tools such as ubersuggest, Smilarweb, GA to see all incoming links to your website.
If you want to increase incoming links and improve your site, you can announce your brand through news, articles or social media platforms.
Traffic from Organic Search
With this SEO KPI, you can see whether the traffic to your website is organic or not. You can also set a specific target by seeing which segment and age group your website is preferred by. In this way, Google, Yahoo, Yandex etc. You can ensure that you rank first in search engines.
You can check Google Analytics or Yandex Metrica to see how much traffic comes from organic search. If you want to rank high on the search engine results page, or SERP, you need to improve your SEO.
New Customers From Organic Search
You can track new customers coming to your site through this search engine query . This KPI, which is useful for you to see the benefit of organic search on your sales, is perfect for showing the performance of your SEO process.
You can use measurement tools like Google Analytics to track how many customers come from organic search. If you want to attract more new customers, focus on high-ranking keywords to associate with your service or a product offering. Determine an SEO strategy and publish content that meets the target you set with the keywords you focus on.
Conversions from Organic Search
This KPI shows whether organic visitors to your site turn into potential customers who shop on your site. It also shows whether your high-ranking keywords in keyword engines are tied to your value proposition. A low organic conversion rate indicates that the keywords you use appeal to a low audience and you need to change your keywords.
You can use your CRM tool to measure this KPI. So categorize your paying customers by dates or lead sources.
If you want to attract highly targeted customers, first create an SEO strategy and you can get help from an SEO expert. In this way, you can ensure that your targeted customers shop from your site. Also try to improve customer service. For example, running discount campaigns on certain dates, etc. like.
Page Reputation in SEO
Page reputation is a KPI that makes your content and homepage look good in search engine results. For a general page reputation check, you can use Ahrefs or MOZ.
If you serve a specific target area, make sure your content is relevant. Also try to get link references from different domains.
Google Pagerank
Thanks to Google PageRank, you can easily learn website metrics. Thanks to this algorithm, which uses various algorithms by Google to determine the importance of your web page, you can also find out the amount of links pointing to a particular page.
If you want to have a good analysis in Google PageRank, first fix the broken links on your site, then pay attention to the content on your site and try to provide content worthy of your target. In addition to all these, you can register as a visitor on various blogs and promote your site. In addition to all these, you can also promote your brand on news sites.
Keywords in the Top 10 SERPs
People searching in browsers often click on the second result, and sometimes they don’t even click on the second result. This is because the second ranked site is thought to be more useful. Therefore, it should be evaluated whether your website’s SEO performance is good or not. For this, the top ten keywords should be analyzed. You can browse the sites for free SERP Analysis.
Create quality content and use different versions of the keywords you have identified.
Ranking Increase of Target Keywords
The frequency of use and preference of keywords changes at the end of each month. For a good SEO strategy, you should track keyword rankings at the end of each month. In this way, you can provide faster traffic to your site by determining the keywords to be used in your new content.
All SEO tools can provide information about keyword analysis. It can also use keywords used by highly reputable websites in your field of activity. You can also generate organic traffic by checking this website.
Conversion Rate per Keyword
By finding a good keyword, you can attract customers who will pay a high price and shop on your site. Although this may be a bit difficult, you can use your CRM tool. This way, you can see who made which purchases on your site. In this way, you can ensure organic traffic flow to your site by using the keywords that attract these customers.
Traffic Volume from Video Content
It is a known fact that websites that use video content on their websites rank first in search results. To do this, upload your video to Youtube, embed the video on your website and create a video sitemap .
Conclusion
In conclusion, leveraging unique SEO Key Performance Indicators (KPIs) empowers eCommerce businesses to make informed marketing decisions that drive success in the digital landscape. By identifying and monitoring these specialized metrics, such as organic click-through rates, keyword cannibalization, and SERP feature performance, businesses gain valuable insights into their SEO strategies’ effectiveness. Armed with this data, eCommerce sites can refine their marketing approaches, optimize their online presence, and ultimately achieve greater visibility, traffic, and conversions. Embracing these distinctive SEO KPIs not only sets businesses apart in a competitive market but also propels them towards sustained growth and profitability.
