For e-commerce sites to exist, there will need to be customers, on E-commerce sites and increasing the sales rate day by day. What we will describe as conversion rate can be explained as increasing your customer potential on E-commerce sites and increasing the sales rate day by day. The rate of your customers visiting your site during the day, your click rates and returns will be reflected on your site as “Conversion Rate”; Your site will be recognized and known. Here is a way to increase click and visit rates; It will be through your ads (paid ads on Google or ads on social networks). For sales sites supported by ads, the conversion rate increases, which will affect profits.
What you need to do to prevent visitors to your site from going to other sites; You should choose the right titles for your products, support them with animated videos, and offer advantages such as low price sales, which will encourage people to stay on your site and shop from your site. Let’s look at what you need to do under the following headings.
Using High Resolution Images
People take a quick look at an E-commerce site and if they don’t find it interesting, they immediately move on to other sites. The way to keep them on your website depends on using the right images for the products and making sure the prices are attractive. Your products must immediately appeal to the eye, and the headlines you use must attract attention ( italics , bold , etc.); these seriously impact your conversion rate.
It is important to use the right image for a shaving foam on your site and to have it in high resolution. You need to avoid misleading product images. Otherwise, your customers will have to turn to other sites. For e-commerce sites, images must be used correctly and in high resolution and supported by titles that describe the products correctly. Do not hesitate to devote the necessary time to these studies, work hard.
Use the Right Titles for Product Images
Learn to use photos and videos for the products on your site. For the products you sell, find and use the correct title that describes the product . Headlines describe the product and your customers buy and are influenced by these headlines . Be careful to use different titles for each product (such as font size or smallness, color changes or italics, bold, etc.). These encourage your potential customers to purchase and make your page more selective.
Your customers are most likely to purchase; Titles and product descriptions will be effective. It is important to keep these in mind, so they will also affect the conversion rate. People will make purchases by looking at product images, you should pay due attention to this. Give these the necessary importance, otherwise you will be the loser.
Show That You Are a “Reliable Site” and Highlight It
Another thing your potential customers look at when purchasing from your site is whether the e-commerce site is reliable or not. You will achieve this with the permission you receive from the Ministry of Commerce. Display the Logo showing that you are approved in the section at the bottom of your site. You can also activate a live phone line section for your customers to reach. Your customers who see these will make purchases from your website with confidence.
Additionally, a “Comment” section can be added to the site . Comments, good or bad, about the products purchased by previous visitors appear here. A customer who visits your site for the first time decides to buy products from your site by looking at these comments. You can also open an e-mail line to respond to your customers’ requests and requests. When you do these, you highlight “customer satisfaction”; This will affect your conversion rate, sales and profits.
Use Animated Videos to Promote Products in e-Commerce
Another way to attract more customers to your site is to use animated product videos. Your customers will tell their friends about your site’s design and good product quality, and this word-of-mouth event will be free advertising for your site.
For example, you can use motion video for a television . In the video, you can use a short video explaining how to turn on the television, how to install channels and how to assemble it. Your customers who see this will focus more on that product and become more knowledgeable. In this way, he gets closer to buying that product. Again these images; It can increase the number of clicks on your site and people will spend more time on your site, which will affect the conversion rate and your profits.
Shipping the Products and Receiving the Customer
For customers, whether the shipping is free or not may be more important than the price of a product. For example, if you ask the customer for a shipping fee of 20 TL for a watch worth 70 TL; The customer walks away from your site without purchasing the product. You can develop a system like this, and when you buy a product worth 100 TL , you can ensure that your customer buys the product with an approach such as “Free Shipping” .
If you are a company that sends multiple products and 1000s of products per day, you can ask for a discount on the shipping price by making an agreement with the shipping companies and you can also bear some of the shipping cost. Conversion rates for E-commerce sites that do these will increase, which will be reflected in sales and profits.
It is your duty to deliver your products to your customers undamaged. And you must ensure it is delivered on time. Activate the “Free Shipping” option and your sales will increase.
All the options we explained; It will have a place in the permanence of you and your E-commerce site. Give them the necessary care and sensitivity; Even shape your business plan accordingly. These allow you to stay in the market and become a well-known and well-known site. In this way, you will differentiate yourself from other E-commerce sites. These will affect the “Conversion rate”; Afterwards, your sales and profits will increase. You will gain a new perspective.
Conclusion
In the dynamic landscape of e-commerce, mastering conversion and sales increase techniques is akin to navigating a labyrinth of consumer behavior and market trends. This guide serves as a beacon, illuminating the path towards success by offering actionable insights and strategies tailored to the ever-evolving digital marketplace. By harnessing the power of data analytics, optimizing user experience, and leveraging persuasive marketing tactics, businesses can not only drive conversions but also foster lasting relationships with their customers. As the digital realm continues to evolve, this guide stands as a testament to the adaptability and innovation required to thrive in the competitive world of e-commerce. Embrace its wisdom, and embark on a journey towards sustainable growth and prosperity in the digital age.
