Towards the end of 2014, digital marketers moved conversion rate improvements to the top of their priority list.
Content marketing , mobile marketing and SEO issues now come first to ensure high conversion rates.
So how do marketers do this?
According to data from surveys, 72 percent of marketers improve their conversion rate .
So how do marketers approach testing and improvement?
Unfortunately, the data obtained is not very encouraging. Only 63 percent of marketers improve their sites based on intuition and best practices.
If you have seen that conversion optimization is not achieving good results for your business and you are wondering why, the answer you are looking for lies under these habits. You optimize your site based on what you hear and read.
How Do I Start Improving Conversion Rates?
First of all, you should try to take advantage of the many tools that are useful. These tools will give you the data you need to improve your site.
Data is important because with this data you can learn about people’s interest in your site and their perspective on your brand. To do this, you must conduct research and test developments. If the test results provide statistically significantly positive data, you can apply these changes you tested to your site.
To summarize briefly; survey visitors, test changes, and implement earned results.
Without using the right tools, you cannot understand the people who visit your site and you cannot convert with these visitors.
However, many conversion rate improvement tools are quite expensive. This is a thought that occurs in people’s minds and it is wrong!
Surveys show that marketers are investing thousands of dollars in digital analytics tools to drive conversion rate improvements . The conversion rate improvement tools below are free. Some of them can be used free of charge initially. Even if you do something wrong by using these tools, you will not waste thousands of dollars in return.
1- Analysis Tools
Why are these tools needed? To perform quantitative research, these tools show you numbers and hard-to-get data about what’s going wrong with your site. Exit rates, time spent on site, shopping cart abandonment, etc. The data is within this scope.
Google Analytics
Google Analytics allows you to track the behavior, interactions, traffic sources, site content and e-commerce sales of people who visit your site and provides you with reports on this subject. Google Analytics is the most popular analytics tool and helps you find the most valuable marketing channel.
Google Analytics is a free tool.
CrazyEgg
CrazyEgg offers many different types of tools, but the best tool is the one that measures your site’s heat map. This temperature tool shows where visitors to your site have clicked. In this way, you can identify points of a page that cause headaches.
CrazyEgg offers 30 days free.
clicktale
Clicktale Analytics comes with a package that gives you the opportunity to track up to 5,000 records per month. Clicktale records sensitive information that the user hides for the sake of privacy. You can observe a visitor’s activity on your site and understand how they use your site. In this way, you can find solutions to navigation problems on the site.
mixpanel
While Google Analytics analyzes page views , Mixpanel analyzes visitors’ activities and improves funnels. For example, the activity might be uploading an image, watching a video, or sharing a blog post. This platform allows you to understand how visitors interact with the pages on your site and how they navigate your site.
Formisimo
Formisimo is an advanced area that shows you how a user interacts with web forms and a space they log out of. Formisimo records how the user interacts with the form, which fields they do not fill in, and whether they fill in the fields automatically. In this way, you can eliminate areas that cause conflict.
Formisimo offers a 14-day free trial.
2- Research Tools
Why are these tools needed? For qualitative research, it provides impressions regarding the question of why. It is used to determine why the customer made a purchase and, more importantly, why he did not purchase the product or service.
Peek (Usertesting.com)
It is a tool introduced this year. Peek offers you a free five-minute usability test. You enter your site’s address and test goers review your site. Thanks to the person testing your site, you can detect hidden usability problems and improve conversion rates by making adjustments in this regard.
Peek is a free tool.
i-Perceptions
i-Perceptions works as a pop-up and asks three simple questions to people who visit your site. These questions are as follows:
- How would you rate your site experience?
- What is the main reason that makes you visit?
- Did you fulfill your purpose of visiting the site today?
Using these feedback, you can understand how people interact with your site and find new opportunities to make improvements.
i-Perceptions is a free tool.
Survey Monkey
Getting ideas from customers is very important. In this way, you can convert a visitor into a customer. Survey Monkey allows you to ask 10 questions and get 100 answers for free. You can ask questions like:
- What made you buy the product?
- Where are you most satisfied with the service?
- How would you describe the brand to your friends?
With the answers to these three questions, you can have an idea about your customer’s perspective on your brand.
Survey Money is free for up to 100 answers.
Cross Browser Testing
Cross Browser Testing shows how your site actually looks in other browsers and operating systems. With this tool, you can determine why some browsers offer more conversions than others.
For example, the latest version of the Chrome browser may drive more conversions than Internet Explorer 9. To determine the reason for this, you should look at how your site looks in the Internet Explorer 9 browser. You can do this easily with Cross Browser Testing.
Cross Browser Testing offers a 60-minute free trial.
3- Testing Tools
Why are these tools needed? To test hypotheses, hypotheses are carried out based on qualitative and quantitative research.
VWO (Visual Website Optimizer)
VWO offers separate testing opportunities for $49 per month, but there is a free trial for 1,000 visitors for 30 days. You can change, edit or remove pages on your site through the VWO editor. You can test, copy, design images. As a result of the test, you can see which test won and adapt it directly to your site.
VWO is free for up to 1,000 visitors.
fivesecondtest
Fivesecondtest allows you to get ideas from the community on the design of the landing page. In this way, you have the opportunity to change things without making direct changes to your site. The new design is ready within 5 seconds and the user is asked a few questions. With the resulting recycling, you can identify the most important elements that the user remembers.
Fivesecontest is free for up to 20 answers.
Unbounce
Unbounce is an easy-to-use landing page platform. Thanks to this platform, you can easily create a landing page for yourself even if you are not a designer. If you want, you can use ready-made molds or create something yourself. You can create a landing page for your paid search campaigns or quickly test your new page design.
Unbounce is a tool with a free trial version.
4- Site Tools
Why are these tools needed? To attract the user’s attention in order to get better conversion rates . You need to be aggressive in getting people visiting your site to do what you want them to do and at least get their email address.
screen popper
A screenpopper is a pop-up window that appears at the top of a site page and is intended to present a call to action to the target user. You can instantly grab the user’s attention and use it for conversion purposes. If your goal is to provide e-mail subscriptions, you can offer this to the user with the help of a pop-up window.
Screenpopper is a tool that offers a 14-day free trial.
Hellobar
Hellobar is an optimization tool. It is located at the top of the site page and tries to attract the user’s attention. Thanks to this bar, you can offer a call to action to the user. You can use Hellobar on one page, several pages, or the entire site.
Hellobar is a free tool.
These conversion improvement tools are very easy to use and are placed on your site with just a single line of code.
Although many of the tools above are free, some have certain limitations. However, despite these limitations, you can access the data you need and improve your site’s conversion rates.
No fee is required, you will not experience any financial losses due to errors, and as a result, you will increase the conversion rates of your site.
